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ABOUT NICHOLAS SORRENTINO

Bio

As a Graphic Designer, I strive to create strong, compelling designs that are not only visually compelling, but communicate the message and story telling effectively. My experience has equipped me with a diverse range of skills and expertise in areas, including branding, layout design, print and editorial design, and social media graphics. I take pride in all my work, holding myself accountable for each design I create. In a fast-paced and ever-changing industry like this, I strive to create my designs in a timely manner while maintaining the highest quality possible, all while constantly improving and learning new skills along the way. Additionally, my knowledge in social media and brand marketing has provided me with an understanding of how to create engaging content for various social media platforms to strategically market a brand’s message. As a creative problem-solver and collaborator, I am eager to contribute to a team and bring fresh perspectives to projects.

MY WORK EXPERIENCE

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IMPERIAL HEADWEAR

Multi-Media Graphic Designer: August 2023 - September 2024

  • Lead designer responsible for creating engaging and professional level marketing content for Imperial’s marketing channels, as well as Nike Team Headwear.

  • Utilized Klaviyo’s email software to create templates for email campaigns targeting various audiences for Imperial’s B2B and B2C channels, alongside the Nike Team Headwear channel.  This resulted in an increase in open-click rate and traffic to Imperial’s and Nike’s websites.

  • Created highly realistic, web ready product images to be advertised on the Imperial website and other marketing materials. These include PGA events such as the PGA Championship, US Open, and the Solheim Cup; as well as images for the top golf clubs in the country.

  • Partnered with internal marketing teams to develop and produce traditional marketing materials (one-pagers, brochures, gatefolds, mini-catalogs) used in product advertising campaigns, enhancing brand visibility and customer engagement, driving increased website traffic and boosting product inquiries

  • Designed and implemented motion graphics to elevate Imperial’s social media presence, creating engaging content that increased audience interaction and brand visibility.

  • Developed marketing materials and product imagery for Imperial’s high-profile collaborations with entities like The Bryan Brothers and Barstool Golf/Fore Play Podcast, enhancing brand partnerships and driving campaign visibility.

  • Designed and curated custom art packs/decoration guides for golf apparel decorations, integrating creative design elements with brand identity to deliver standout, consumer-focused designs and elevated brand visibility

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THE ATHLETIC ACADEMY

Graphic Designer Intern: September 2022 - July 2024

  • Enhanced and retouched photos of aspiring college athletes and athletic programs, creating over 120 compelling player and team graphics that increased their visibility to college recruiters, resulting in a 30% boost in exposure and offers from athletic programs.

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BRADLEY UNIVERSITY HOCKEY CLUB

Graphic Designer Intern: August 2020 - May 2023

  • Led the rebranding initiative by designing a new logo for the 2022-2023 game jerseys and creating diverse merchandising logos for fan sales, while ensuring all designs aligned with brand identity and objectives. Additionally, innovated social media graphics that kept pace with design trends, boosting engagement and growing the team's follower count to nearly 2,000.

  • Developed a wide range of traditional media materials, including schedule handouts, senior night posters, banners, and recruitment brochures, while applying strong attention to detail across various projects and design styles to effectively reach diverse demographics.

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