MINI CATALOG PROGRAMS

As apart of Imperial's B2B channel, there is no public link or access to view this project.

This project was created as an alternative to the full Imperial catalog, as it was a streamlined approach where certain types of products could be easily highlighted to customers and buyers. Split into two different variations, one being displayed as dynamic gatefolds, the other as simple two pagers. The goal of this initiative was to allow a targeted approach to selling certain styles of Imperial's offerings. This allowed flexibility with what products to advertise as some performed better in certain demographics and regions than others. One attribute of this approach is that you were able to remove or add individual sections without interrupting the flow of the pages.